In today’s competitive market, the real estate business—or any business—runs only as well as the people behind it. Whether you’re expanding a high-performance sales team or looking to strengthen your property management division, attracting and retaining top talent is crucial. Here are five tips to help you recruit the best staff, followed by five more to keep them.
5 Tips for Recruiting the Best Staff
1. Hire for attitude, train for skill
While experience is valuable, the right attitude is gold. A positive, motivated candidate who aligns with your values will outperform a more experienced one who lacks the right mindset.
2. Build a compelling employer brand
Top performers are drawn to businesses with a clear mission, values, and culture. Use social media, your website, and your team’s testimonials to showcase what makes your workplace special.
3. Use your network strategically
Referrals from trusted contacts often yield stronger candidates. Let your network know you’re hiring, and reward team members who refer successful hires.
4. Interview for culture fit and potential
Use behavioural questions to understand how candidates handle real-world scenarios. Look for adaptability, initiative, and a collaborative mindset—not just a polished resume.
5. Offer flexibility and a future
Top candidates are looking for more than a paycheck. They want career development, work-life balance, and a sense that their future is secure in your business.
5 Tips for Keeping the Best Staff
1. Invest in their growth
Provide regular training, mentoring, and opportunities for advancement. Talented people want to be challenged and developed.
2. Recognise and reward performance
A simple thank you goes a long way. Regularly acknowledge great work—both privately and publicly—and provide meaningful incentives, not just token bonuses.
3. Create a culture of open communication
Employees who feel heard and included are more loyal. Hold regular check-ins and encourage feedback—then act on it.
4. Support work-life balance
Avoid burnout by promoting flexible work arrangements, respecting personal time, and encouraging healthy boundaries. Happy teams are productive teams.
5. Build team loyalty, not just job satisfaction
People stay for people. Foster a sense of belonging with regular team-building activities, shared goals, and a fun, supportive environment.
Final Thought:
Recruiting and keeping great staff isn’t about luck—it’s about leadership. The businesses that attract the best talent are the ones that care about people, not just profit. Get the culture right, and the results will follow.
